Many homeowners are under the impression that markets slow down during the winter months. That is true in some areas, but for others, it remains strong even as snowfalls and temperatures begin to plummet. If you are selling your home this winter, here are five tips that will ensure that the process goes smoothly.
First, find a real estate agent. Do some research to find a real estate agent who is knowledgeable about your specific market, and then conduct an interview to make sure it’s a good fit. Your real estate agent should be someone you feel comfortable working with, and who you trust to sell your house for top dollar. Consider talking to a few real estate agents before choosing one.
Second, stage your home for a winter sale. Staging your home for sale in the winter isn’t any different than staging your home for sale any other time. Online pictures should be current. You don’t want to have a foot of snow on the ground, use a picture of the home in the summer showing off the best assets that your home has to offer.
Thirdly, provide specific details about your home. Let the potential buyers know what is unique about your home and why they should buy it. Attach printed cards to items, and in rooms so that you can provide further information that the buyer might miss or might not know. For example, if you have an antique that is staying with the house, put a card on it that discloses its age and other important details.
Next, extend your marketing efforts. Consider reaching out to relocation specialists since most job transfers occur in the fall. Also, when utilizing online marketing utilize a location-based marketing strategy to increase interest about your home and increase leads. Online tools are an excellent way to make an impression on prospective buyers when the market is slow.
Finally, check your outdoor lighting. Buyers may be out looking in the afternoon and early evening when it’s already dark, so be sure to keep your front door light on for potential buyers who might be driving by to check out the neighborhood. Add inexpensive lighting to your outdoor space and your front walk, in order to create a clear pathway during open houses.
Having these advantages will make selling your home in winter an easy task. Remember, if someone is looking to purchase a home in the winter that is an indication of a serious buyer who us working on a deadline.
